We are Amara Conservation and one of our objectives is to strive to prevent a world without elephants.
The long term survival of the people and wildlife in East Africa is in the hands of the human population. Once they are informed they can make decisions to positively benefit their environment.
Amara Conservation started its work in Kenya in 2001, supporting the activities of other non-profits and setting up the first Mobile Education & Film Unit showing films of African Environmental Film Foundation (AEFF).
Through our initial work in Kenyan communities and schools, we found that there was significant need and desire for more information on wildlife and the environment. We are determined to provide that information. We have Mobile Education & Film Units that travel to local communities to present the films from AEFF, host discussions and answer questions about these critical topics.
Kenya Wildlife Service (KWS) asked Amara to organize and facilitate Bushmeat Awareness Campaign meetings. (Bushmeat Poaching is the illegal killing of wildlife for sale and consumption of meat). Through doing so, we saw with our own eyes the positive reaction people had to forums for discussion and dissemination of information, and we realized that it was important to include these workshops (barazas) in our work.
Several groups in Kenya address poaching issues directly. There are armed rangers who work against elephant ivory and rhino horn poaching, and teams who do the critical work of removing snares set for bushmeat. Others work to stop people from illegal woodcutting and burning.
What Amara does is unique! We focus on education and providing the reasons why it is important to conserve the area. We believe in the power of information.
We do not design solutions, we provide people with the mindset and information to know that they need to find solutions for themselves. In the words of Nelson Mandela: “Education is the most powerful weapon which you can use to change the world.”