Community radio stations operate to provide social benefits, and they provide an open process for participation. CRs also make available a range of educational programs, thus pushing for collective change, expression of the communities while it offers a voice for everyone in that society, including the marginalized.


In a world of super-fast broadband internet, analogue radio may seem like an old-fashioned way of getting a message across to hundreds of thousands of people. But when you’re working in one of the poorest and most conflict-ridden parts of the world and the message focuses on saving one of the world’s most iconic animals from extinction, then radio remains a key tool for conservationists.

Taking advantage of the benefits that radio can bring as a strong and powerful channel for spreading news and information. Sauti Ya Pori (Voice of the Wild), our Amara new radio program, is spearheading efforts to use radio to promote conservation efforts on various topics to be discussed.

Every week, through Sifa FM Radio, we will talk about different topics. From environmental-related themes like deforestation, climate change to the activities which people around protected and unprotected areas carry out on daily basis not forgetting challenges they go through.

“I enjoy changing people’s attitude towards conservation in general and I’m happy that our work has helped to reduce ignorance about the protection of nature. There is still a long way to go, but we are contributing to the education of local communities and bringing a new approach to the interaction between the people and the protected areas”, says our Jacob Dadi.